Security startup Siemplify is diving into the channel, announcing the launch of its first partner program to help solution providers build a better security operations center business.

Based in New York City, Siemplify offers an end-to-end platform for security teams in the security operations center (SOC), including threat management and incident response. Its ThreatNexus platform helps security analysts index alerts, events, and provide business context and threat intelligence data in a single pane of glass.

The new partner program, launched Tuesday, extends Siemplify’s relationship with partners from a few partners the vendor worked with individually to a more formal program with protected margins, deal registration, marketing activities and engineering enablement, Ryan Snell, vice president of sales for North America, said. The program will operate at one level for the time being, he said.

For partners, the value of the Siemplify solution is twofold, Snell said. First, he said the technology fills an “instrumental gap” in the SOC, and allows partners to deepen their relationships with customers by building an end-to-end security strategy.

“What’s valuable to our channel partners is being this nucleus of the security fabric of the enterprise. It gives our channel partners unprecedented visibility into the security landscape and provides a more strategic relationship on the security front and brings the whole picture together in a more secure way,” Snell said.

Targeting strategic, regional VAR or system integrator partners

Siemplify has already signed up five partners for its inaugural program, with around 20 more in talks to join, Snell said. The startup is targeting strategic, regional VAR or system integrator partners, as well as managed security service providers that want to leverage the technology within their own SOC offerings.

One of those partners is INNO4. Its vice president of security services, Bill Frank, said INNO4 solves a very apparent incident detection problem in the security industry. Frank said INNO4 is looking to solve that problem for its clients using automation, which is why it signed on as an inaugural partner of Siemplify. He said he was drawn to Siemplify’s automation technology, as well as its graph database for correlating disparate events and alerts.

“We have a serious incident detection and response problem. One of the key things we were looking for our clients to start is to automate the process,” Frank said.

Daniel Lakier, chief technology officer and president of SeeGee Technologies, another Siemplify partner, agreed, saying in a statement about the program launch that the company’s technology opens the door to new discussions with its customers around optimizing the security operations center.

“From a partner perspective, the enterprise cybersecurity landscape has been missing a solution that ties everything together for the business. With Siemplify, we see a tremendous opportunity to build a practice around helping customer security operations teams to realize the full value of their security portfolio while ultimately becoming more secure,” Lakier said in a statement.

However, Frank said equally important to the technology in choosing a startup to partner with is its approach to the channel.

“The technology has to be coupled with a good reseller program,” Frank said. INNO4 was an early partner of Palo Alto Networks, and Frank said he was looking for a partner with a similar dedicated approach to the channel in this case. “We’re looking for highly differentiated technology that helps solve a problem, coupled with a good reseller program,” he said.